The Newton Crest: 1976-1976
The first Apple logo was designed in 1976 by Ronald Wayne, sometimes referred to as the third co-founder of Apple. The logo depicts Isaac Newton sitting under a tree, an apple dangling precipitously above his head. The phrase on the outside border reads, “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.”
The first Apple logo was designed in 1976 by Ronald Wayne, sometimes referred to as the third co-founder of Apple. The logo depicts Isaac Newton sitting under a tree, an apple dangling precipitously above his head. The phrase on the outside border reads, “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.”
As you would observe from the logos below, IBM was earlier known as The International Time Recording Company (ITR), whose major products were mechanical time recorders, invented and patented by Willard L. Bundy in 1888. So in the earlier periods the logo of the company had ITR inscribed on it.
In 1911, ITR was merged with the Computing-Tabulating-Recording Company, which is why you will see that both ITR and CTR are there in the 1911 logo.
In 1911, ITR was merged with the Computing-Tabulating-Recording Company, which is why you will see that both ITR and CTR are there in the 1911 logo.
The clarity of thought is visible in Google’s logo right from the very beginning, when in 1996 two Stanford University computer science graduate students Larry Page and Sergey Brin built the search engine.
The name of the search engine is derived from Googol (meaning one followed by 100 zeros). Google’s first logo was created by Sergey Brin, after he taught himself to use the free graphic software GIMP.
Later, an exclamation mark mimicking the Yahoo! logo was added. In 1999, Stanford’s Consultant Art Professor Ruth Kedar designed the Google logo that the company used until just recently.
The name of the search engine is derived from Googol (meaning one followed by 100 zeros). Google’s first logo was created by Sergey Brin, after he taught himself to use the free graphic software GIMP.
Later, an exclamation mark mimicking the Yahoo! logo was added. In 1999, Stanford’s Consultant Art Professor Ruth Kedar designed the Google logo that the company used until just recently.
Before we could translate our physical display to an online exhibit, Google had, once again, updated their logo. Here is the latest amalgamation.
The Microsoft story began in 1975, when Bill Gates and his friend, Paul Allen, coded the first computer language for a PC and named it BASIC. Soon they named their partnership Micro-Soft which explains the first logo of the company.
They changed the logo in that year itself and dropped the hyphen too. For the next 12 years, the logo had a distinctive O. The employees called this as “Blibbet”. It is said that at that time, the Microsoft cafeteria even had a double cheeseburger named ”Blibbet Burger”.
When a new logo came on in 1987, there was a campaign within the company to “Save the Blibbet”. But, this couldn’t stop the company from adopting a new logo. The logo, designed by Scott Baker, came to be known as “the Pacman logo” due to the distinctive cut in the O.
In 1994, they integrated their tagline ‘Where do you want to go today?’ within the logo. This was widely mocked and the company kept trying different taglines like People Ready, Start Something, Making it Easier etc.
The new 2008 logo has all the text in Italics (including the tagline), but the look of the logo has remained pretty much the same. Basically, the company is so well renowned, perhaps the logo need not change, since people already recognize and connect with it worldwide.
They changed the logo in that year itself and dropped the hyphen too. For the next 12 years, the logo had a distinctive O. The employees called this as “Blibbet”. It is said that at that time, the Microsoft cafeteria even had a double cheeseburger named ”Blibbet Burger”.
When a new logo came on in 1987, there was a campaign within the company to “Save the Blibbet”. But, this couldn’t stop the company from adopting a new logo. The logo, designed by Scott Baker, came to be known as “the Pacman logo” due to the distinctive cut in the O.
In 1994, they integrated their tagline ‘Where do you want to go today?’ within the logo. This was widely mocked and the company kept trying different taglines like People Ready, Start Something, Making it Easier etc.
The new 2008 logo has all the text in Italics (including the tagline), but the look of the logo has remained pretty much the same. Basically, the company is so well renowned, perhaps the logo need not change, since people already recognize and connect with it worldwide.
1970:
Steve Jobs meets future Apple co-founder Steve Wozniak through a friend. In Wozniak's 2006 autobiography, "iWoz," he notes that the two "hit it off" immediately, despite their four-year age difference.
1974:
Jobs begins a brief stint as an engineer at Atari. Working the night shift, he employs Wozniak to help whittle down the hardware required for a prototype of a single-player version of Pong, the game that would go on to become Breakout. Jobs leaves Atari in the summer to travel through India, only to return to California to live in a commune.
1976:
Jobs co-founds Apple Computer with Wozniak and Ronald Wayne. That same year, the company sells the Apple I in the form of a kit that sells for $666.66.
January 3, 1977:
Apple incorporates.
June 5, 1977:
The company releases the Apple II, the first commercially available personal computer in a plastic case with color graphics--and Apple's first successful personal computer.
December 12, 1980:
Apple goes public, putting Jobs' net worth north of $200 million.
September 12, 1985:
CEO John Sculley engineers Jobs' ouster from Apple. Jobs resigns as Apple chairman, saying in a board meeting, "I've been thinking a lot, and it's time for me to get on with my life. It's obvious that I've got to do something. I'm 30 years old." Soon thereafter, Jobs starts NeXT Computer (which later becomes NeXT Software), funded by selling $70 million of his Apple stock. An "interpersonal" NeXT workstation, sporting a built-in Ethernet port, is used by Tim Berners-Lee at CERN to become the first server of the World Wide Web.
February 3, 1986:
For $10 million, Apple buys the Graphics Group division of Lucasfilm that becomes Pixar Animation Studios.
1988:
NeXT Computer releases its first computer.
1993:
NeXT discontinues hardware business, gets into software instead. The company is renamed NeXT Software, Inc.
November 29, 1995:
Jobs becomes Pixar's president and CEO. Later in the year, Jobs brings Pixar pubic one week after the release of "Toy Story," with Tom Hanks doing the voice of Woody and Tim Allen as Buzz Lightyear. The film earns $192 million at the box office. Its success helps make it quite attractive for celebrities to lend their voices to animated characters.
December 10, 1996:
Steve Jobs returns to Apple, as an adviser, after it buys NeXT for $429 million.
August 6, 1997:
Jobs announces a $150 million investment from Microsoft, coupled with a partnership on Microsoft Office and Internet Explorer for the Mac.
November 10, 1997:
Jobs introduces the Apple Store, which lets consumers custom-order Apple products directly from the company online.
January 8, 1998:
Apple returns to profitability.
May 6, 1998:
Apple introduces the Mac, which becomes commercially available in August.
January 9, 2001:
Apple introduces iTunes, then exclusively for Mac users. "iTunes is miles ahead of every other jukebox application, and we hope its dramatically simpler user interface will bring even more people into the digital music revolution."
October 23, 2001:
Apple introduces the iPad:
"With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go...With iPod, listening to music will never be the same again." Apple's shipped more than 300 million iPods as of October 2011.
April 28, 2003:
Apple opens the iTunes music store in the United States. Apple sold 10 billion songs via iTunes as of February 24, 2010, and it counted 225 million iTunes accounts with credit cards as of June 2011.
October 16, 2003:
Jobs introduces "the day hell froze over," announcing iTunes compatibility with Windows.
January 11, 2005:
Apple introduces an iPad Shuffle. "iPod Shuffle is smaller and lighter than a pack of gum and costs less than $100...With most flash memory music players, users must use tiny displays and complicated controls to find their music; with iPod Shuffle you just relax, and it serves up new combinations of your music every time you listen."
September 7, 2005:
Apple introduces iPod Nano: "iPod Nano is the biggest revolution since the original iPod...iPod Nano is a full-featured iPod in an impossibly small size, and it's going to change the rules for the entire portable music market."
October 12, 2005:
Introduces iPod with video: "This is the best music player we've ever made...It's 30 percent thinner and has 50 percent more capacity for the same price, and you get video as a bonus."
January 25, 2006:
Disney buys Pixar for $7.4 billion dollars; joins Disney's board as its top shareholder. As of March 2011, Jobs owns 138 million shares of Disney, an estimated 7.29 percent of the company, and his net worth is estimated to be $8.3 billion. He owns 5.426 million shares of Apple as of February 2011.
February 2, 2006:
iTunes sells its billionth song: "I hope that every customer, artist and music company executive takes a moment today to reflect on what we've achieved together during the past three years."
January 9, 2007:
Apple drops "Computer" from Apple's name. Introduces the iPhone: "iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone...We are all born with the ultimate pointing device--our fingers--and iPhone uses them to create the most revolutionary user interface since the mouse." Apple owns 19.1 percent of the smartphone market as of August 2011, having shipped 108 million iPhones worldwide as of March 2011.
January 27, 2010:
Apple introduces the iPad. Apple sells 500,000 iPads during their first week on the market and gains 84 percent of the tablet market by the end of the year, with an estimated 12.9 million shipped as of December 10, 2010, and 25 million shipped worldwide as of June 2011. That same month, the company discloses that it has sold 200 million iOS devices.
February 10, 2011:
Apple starts selling iPhones via Verizon Wireless, officially ending AT&T's exclusive U.S. contract.
November 25, 2013:
Apple acquired a company called PrimeSense. On May 28, 2014, Apple acquired Beats Electronics, producers of the popular Beats by Dre headphone and speaker range, as well as streaming service Beats Music.
September 9, 2014:
Apple announced the Apple Watch, the first new product range since the death of Steve Jobs. The product cannot function beyond basic features without being within Bluetooth or WiFi range to an iPhone, and contains basic applications and fitness tracking. The Apple Watch has received mixed reviews, with critics suggesting that whilst the device showed promise, it lacked a clear purpose, similar to many of the devices already on the market.
The Apple Watch was released on April 24, 2015.
Source: CNET
Steve Jobs meets future Apple co-founder Steve Wozniak through a friend. In Wozniak's 2006 autobiography, "iWoz," he notes that the two "hit it off" immediately, despite their four-year age difference.
1974:
Jobs begins a brief stint as an engineer at Atari. Working the night shift, he employs Wozniak to help whittle down the hardware required for a prototype of a single-player version of Pong, the game that would go on to become Breakout. Jobs leaves Atari in the summer to travel through India, only to return to California to live in a commune.
1976:
Jobs co-founds Apple Computer with Wozniak and Ronald Wayne. That same year, the company sells the Apple I in the form of a kit that sells for $666.66.
January 3, 1977:
Apple incorporates.
June 5, 1977:
The company releases the Apple II, the first commercially available personal computer in a plastic case with color graphics--and Apple's first successful personal computer.
December 12, 1980:
Apple goes public, putting Jobs' net worth north of $200 million.
September 12, 1985:
CEO John Sculley engineers Jobs' ouster from Apple. Jobs resigns as Apple chairman, saying in a board meeting, "I've been thinking a lot, and it's time for me to get on with my life. It's obvious that I've got to do something. I'm 30 years old." Soon thereafter, Jobs starts NeXT Computer (which later becomes NeXT Software), funded by selling $70 million of his Apple stock. An "interpersonal" NeXT workstation, sporting a built-in Ethernet port, is used by Tim Berners-Lee at CERN to become the first server of the World Wide Web.
February 3, 1986:
For $10 million, Apple buys the Graphics Group division of Lucasfilm that becomes Pixar Animation Studios.
1988:
NeXT Computer releases its first computer.
1993:
NeXT discontinues hardware business, gets into software instead. The company is renamed NeXT Software, Inc.
November 29, 1995:
Jobs becomes Pixar's president and CEO. Later in the year, Jobs brings Pixar pubic one week after the release of "Toy Story," with Tom Hanks doing the voice of Woody and Tim Allen as Buzz Lightyear. The film earns $192 million at the box office. Its success helps make it quite attractive for celebrities to lend their voices to animated characters.
December 10, 1996:
Steve Jobs returns to Apple, as an adviser, after it buys NeXT for $429 million.
August 6, 1997:
Jobs announces a $150 million investment from Microsoft, coupled with a partnership on Microsoft Office and Internet Explorer for the Mac.
November 10, 1997:
Jobs introduces the Apple Store, which lets consumers custom-order Apple products directly from the company online.
January 8, 1998:
Apple returns to profitability.
May 6, 1998:
Apple introduces the Mac, which becomes commercially available in August.
January 9, 2001:
Apple introduces iTunes, then exclusively for Mac users. "iTunes is miles ahead of every other jukebox application, and we hope its dramatically simpler user interface will bring even more people into the digital music revolution."
October 23, 2001:
Apple introduces the iPad:
"With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go...With iPod, listening to music will never be the same again." Apple's shipped more than 300 million iPods as of October 2011.
April 28, 2003:
Apple opens the iTunes music store in the United States. Apple sold 10 billion songs via iTunes as of February 24, 2010, and it counted 225 million iTunes accounts with credit cards as of June 2011.
October 16, 2003:
Jobs introduces "the day hell froze over," announcing iTunes compatibility with Windows.
January 11, 2005:
Apple introduces an iPad Shuffle. "iPod Shuffle is smaller and lighter than a pack of gum and costs less than $100...With most flash memory music players, users must use tiny displays and complicated controls to find their music; with iPod Shuffle you just relax, and it serves up new combinations of your music every time you listen."
September 7, 2005:
Apple introduces iPod Nano: "iPod Nano is the biggest revolution since the original iPod...iPod Nano is a full-featured iPod in an impossibly small size, and it's going to change the rules for the entire portable music market."
October 12, 2005:
Introduces iPod with video: "This is the best music player we've ever made...It's 30 percent thinner and has 50 percent more capacity for the same price, and you get video as a bonus."
January 25, 2006:
Disney buys Pixar for $7.4 billion dollars; joins Disney's board as its top shareholder. As of March 2011, Jobs owns 138 million shares of Disney, an estimated 7.29 percent of the company, and his net worth is estimated to be $8.3 billion. He owns 5.426 million shares of Apple as of February 2011.
February 2, 2006:
iTunes sells its billionth song: "I hope that every customer, artist and music company executive takes a moment today to reflect on what we've achieved together during the past three years."
January 9, 2007:
Apple drops "Computer" from Apple's name. Introduces the iPhone: "iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone...We are all born with the ultimate pointing device--our fingers--and iPhone uses them to create the most revolutionary user interface since the mouse." Apple owns 19.1 percent of the smartphone market as of August 2011, having shipped 108 million iPhones worldwide as of March 2011.
January 27, 2010:
Apple introduces the iPad. Apple sells 500,000 iPads during their first week on the market and gains 84 percent of the tablet market by the end of the year, with an estimated 12.9 million shipped as of December 10, 2010, and 25 million shipped worldwide as of June 2011. That same month, the company discloses that it has sold 200 million iOS devices.
February 10, 2011:
Apple starts selling iPhones via Verizon Wireless, officially ending AT&T's exclusive U.S. contract.
November 25, 2013:
Apple acquired a company called PrimeSense. On May 28, 2014, Apple acquired Beats Electronics, producers of the popular Beats by Dre headphone and speaker range, as well as streaming service Beats Music.
September 9, 2014:
Apple announced the Apple Watch, the first new product range since the death of Steve Jobs. The product cannot function beyond basic features without being within Bluetooth or WiFi range to an iPhone, and contains basic applications and fitness tracking. The Apple Watch has received mixed reviews, with critics suggesting that whilst the device showed promise, it lacked a clear purpose, similar to many of the devices already on the market.
The Apple Watch was released on April 24, 2015.
Source: CNET
